Privacy

The interactive checklist stores selections only in your browser. Contact form submissions are emailed to contact@middleprinciple.com and are not stored in a website database. Do not include sensitive personal data beyond what is needed for a reply.

Cookies

Necessary cookies support security, sessions and short-lived white-paper download unlocks. Analytics cookies and scripts (Google Analytics 4, plus first-party page/download counts stored in our database) load only after you accept analytics in the cookie banner. Marketing preferences are stored for future campaign tags and stay off unless you enable them. You can change your choice anytime via Cookie settings in the footer.

White paper downloads

When you download the PDF, we ask for your email and marketing consent. We store your email, consent status and download source in Supabase so we can send occasional emails about The Middle Principle and measure downloads. Emails are sent using Resend from our domain.

Every marketing email includes a one-click unsubscribe link. You can also email chris@middleprinciple.com to ask us to remove your details. The unsubscribe page is unsubscribe.php.

Retention

Analytics events are kept to understand site usage and improve the white paper. Lead records are kept while you remain subscribed or until you ask us to delete them. We do not sell personal data.

Controller: Christopher Fewster · chris@middleprinciple.com